Welcome to
EchtHaar Direkt

We specialise in genuine custom-made pieces. Every hair piece is made individually to your wishes.
We create exclusively individually made one-of-a-kind pieces, as unique as you are.
You decide on colour, length, weight, texture, density and attachment method.
In addition, the weft thickness can be specifically adjusted, so that every product is precisely matched to your needs and your hair structure.

Do you know the feeling… You want to order hair, but exactly the colour, length, texture, density or attachment method you really want is not available or is not offered at all.
With us, that problem disappears completely: with us, everything is made individually to your wishes.

This applies not only to extensions. Real hair wigs, toppers and ponytails are also made with us according to your specifications rather than taken from a catalogue: you choose the length from 40 to 130 cm, the amount of hair in grams, the size of the base and the choice between wefted and hand-knotted yourself. You can find out how it works on the page Real hair wigs in Ludwigsburg — and you can put one together right here.

On our site you can choose classic colours or design your own individual ombré.
You can easily choose the root colour and determine how long the transition should be.
Then you can define the lengths & tip colour and even add another strand to create a soft, harmonious colour gradient.

We also offer the option of creating a colour duo/colour trio, consisting of base shade + highlight colour.
First the base shade is selected, then the highlight colour.
If you like, you can add an additional highlight colour and even specify the percentage to decide how strongly the highlights should show.

This way you can create a look that is entirely your own, something that has never existed before, unique and tailored to you.

You can even contact us on all channels, including WhatsApp, and send us your hair colour in daylight. We produce the exact 1:1 colour you want, no problem at all!
We now offer over 70 colours to choose from. You are also completely flexible when it comes to length: we offer all lengths from 40 cm to 130 cm, in 5 cm steps. You also choose the density yourself. Choose between 50%, 80% or 95 to 100%. And you have a free choice of texture: straight, light waves, normal waves, strong waves as well as perms and curls, and on request even strong perms and curls (chemically created).

We are now far more than a shop for custom pieces: alongside individually made one-of-a-kind items, we now also offer stock items that are available immediately and reach you especially quickly. With our own salon booking system, you can find hairdressers near you and book your appointment directly online. Our AI tool helps you with colour and product advice, and through our own app you have everything in one place: ordering, advice, salon booking and order tracking, all conveniently in one hand.

On request we regularly offer single-donor hair (cut hair). It is worth checking this section of our homepage again and again, because here you will find uncoloured, unprocessed hair that can be cut, coloured, further processed or adjusted 1:1 as you wish. Here too we offer you all attachment methods: we can have it made up for you, exactly according to your ideas.

Our products go through strict quality controls and offer consistent quality from the first to the last order. What sets us apart: no quality fluctuations.

We check every single strand ourselves before it goes out to you.

To check our quality not only internally, we have also consulted independent voices from the industry. These include prominent as well as long-standing experienced hairdressers who have worked successfully in the industry for many years and shape trends.The feedback is clear: our hair receives clear recommendations. In particular, the high quality, the careful workmanship and the comfortable wearing experience are highlighted. The approval of experienced and renowned hairdressers confirms our commitment to the highest standards and professionalism.

We are open to criticism and know that we are only human and can make mistakes. ❤️
If something should ever not be right, simply talk to us, like a trusted, warm acquaintance, because we mean well and sincerely wish you well. We always find a solution and make sure you are satisfied. We have demonstrably always managed this so far.

You are in the right place.
Not because we are perfect, 
but because we mean it honestly.

EchtHaar Direkt, because trust begins at the roots.